Branding & Design Systems
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Branding & Design Systems /
Roommate
For Roommate, a Mexican loungewear brand inspired by the 90s with a contemporary, fun, and feminine twist, the goal was to create a visual identity and packaging design that reflected the brand’s playful spirit. The result was a vibrant and dynamic identity that brought together nostalgic elements with a fresh, modern look, making it stand out in the market.
From the initial concept development to the execution of the brand design, every detail was carefully thought out, including the unboxing experience, ensuring that each customer interaction felt special and aligned with the brand’s identity. The social media templates and merch design extended this experience, creating a cohesive and immersive brand that resonates with its target audience.
*I do not own the photos used in this project; they belong to their respective owners.
CONCEPT DEVELOPMENT
BRAND DESIGN
BRAND COLLATERALS
PACKAGING
UNBOXING EXPERIENCE
SOCIAL MEDIA TEMPLATES
MERCH DESIGN
Konta
Brand development for Konta, a digital platform that simplifies accounting and tax processes for micro-entrepreneurs. Developed the visual identity, including concept development, copywriting, and brand collateral, ensuring a cohesive and user-friendly experience across all touchpoints.
Designed the web interface and accompanying digital assets, ensuring a seamless brand presence across web and social media channels. Created templates and visual elements that ensured consistency and alignment with the brand’s purpose of simplifying complex tasks for users.
*I do not own the images used in this project; they belong to their respective owners.
CONCEPT DEVELOPMENT
BRAND DESIGN
COPYWRITING
BRAND COLLATERAL
WEB DESIGN
Sinceramente Tuyo
Developed the brand identity for Sinceramente Tuyo, an interior design studio based in Monterrey, Mexico, known for creating personalized and unique design proposals that reflect its clients' individual styles. The goal was to craft a brand that stood out in a competitive market, blending modernity, fun, and honesty—the core value of the studio. The result was a fresh and approachable brand that resonates with the studio’s purpose of designing with transparency and authenticity.
From the naming to the storytelling, every element was carefully crafted to ensure the brand communicated its values. The brand design included dynamic and modern visuals, and brand collaterals that conveyed uniqueness. Social media and internal templates were also designed to maintain consistency across digital platforms. I also created logo animations used in the teasers and brand launch videos.
“Sinceramente Tuyo” translates to “Sincerely yours.”
*I do not own the images used in this project; they belong to their respective owners.
NAMING
CONCEPT DEVELOPMENT
STORYTELLING
BRAND STRATEGY
BRAND POSITIONING
BRAND DESIGN
BRAND COLLATERALS
ART DIRECTION
SOCIAL MEDIA
ANIMATION
Brand Story
(TRANSLATED FROM SPANISH)
We believe that the difference lies in the details.
Through details, we can express ourselves... and make those around us feel loved.
Being detail-oriented means knowing how to pay attention.
It means being able to read and understand people.
But above all: knowing their essence.
That essence is reflected in what we are passionate about, in what is ours, in what belongs to us and makes us who we are.
We identify with it and belong to it.
Suddenly, we find ourselves in a pause.
The world stops, and we lose ourselves in what we love.
Regardless of time and space.
That is the feeling we seek to convey with each project.
To reflect your inner self on the outside.
To create a space that feels and truly is...
SINCERAMENTE TUYO (SINCERELY YOURS).
Brand Launch Videos
(CLICK TO PLAY. THE VIDEOS HAVE MUSIC)
JIYUU
Created the brand identity for JIYUU, an alternative streetwear brand for anime and manga enthusiasts, focused on empowering and celebrating authenticity.
Led the concept development, including naming, visual identity, art direction, and copywriting, to craft a cohesive brand story and purpose. Delivered multi-channel brand collateral that resonated with the target audience and aligned with the brand’s core values.
JIYUU means “freedom” in Japanese.
*I do not own the images used in this project; they belong to their respective owners.
NAMING
CONCEPT DEVELOPMENT
BRAND STRATEGY
BRAND DESIGN
ART DIRECTION
COPYWRITING
STORYTELLING
BRAND COLLATERALS
Brand Purpose Statement
(TRANSLATED FROM SPANISH)
At JIYUU, we believe that true strength comes from authenticity.
We are proud to be a brand that celebrates individuality, the power of being YOU.
We strive to create a space where anime and manga lovers can feel empowered and confident.
Our mission is to inspire people to stay true to themselves and embrace their identity without fear of judgment or discrimination.
We honor authenticity and diversity, and we are committed to empowering our community to feel free and proud of who they are and how they express themselves.
